Jointly collaborated with POAD, Tahoe Life was proud to officially launch their harbour sign on 16 March atop Times Tower in Causeway Bay as a prominent addition to Victoria Harbour’s skyline to round off their citywide branding campaign. Tahoe Life also utilized POAD’s advertising spaces at Cross-Harbour Tunnel and 88 Gloucester Road in Wanchai to embody the brand’s core values and showcase features of Tahoe Life’s new insurance product range.