As an outdoor advertising company rooted in Hong Kong for more than 25 years, POAD has always been supportive of international sporting events, with the aim of bringing the joy of engaging in sports to a wider audience. This year, we are delighted to have partnered with the Hong Kong China Dragon Boat Association and Hong Kong Tourism Board as the first Official Outdoor Media Partner of the Hong Kong Dragon Boat Carnival. We provided prominent advertising exposure at the Star Ferry piers and Sheung Wan tram shelter to reinforce tourist and local awareness of the Carnival and the traditional Tuen Ng Festival.

Taking place at a new venue - the Central Harbour Front - the event saw thousands of the world's top dragon boat athletes compete in iconic races on Victoria Harbour as well as a stunning array of activities to entertain the public. Despite the adverse weather, our game booth proved a big attraction with visitors enjoying our brilliant patting activity and exclusive gifts!

Let’s continue to celebrate the power of sports and energise the population!