February 2017

On Feb 18th, we held the POAD Creative Advertising Competition for the 6th time, in conjunction with PolyU Hong Kong Community College (HKCC). This event follows our tradition of stimulating an interest in outdoor advertising amongst our city's younger generations.

In the final, each of the four teams presented their integrated marketing communications plans to launch a new product or service, alongside three presentations from student finalists. The judging panel, formed of elite industry experts, evaluated their creativity, use of outdoor advertising media and presentation skills. With the results extremely close, POAD finally awarded a gold, silver and two bronze prizes, with a summer internship at POAD offered to the recipient of the Most Outstanding Performance Award.

POAD has been the Official Outdoor Advertising Sponsor of Standard Chartered Hong Kong Marathon for eight consecutive years. We congratulated all winners who achieved outstanding results and even broke the records.

To help runners warm up, POAD held a booth in the Carnival a week before the race day. Huge crowds enjoyed our booth game, Super Marathon and our exclusive gifts.

Let’s run ahead with POAD!